What if one of the keys to stronger Medical Affairs leadership has been hiding in plain sight?

Medical Information is often seen as a support function, but its strategic value goes much further.

In a recent episode of the Medical Affairs Professional Society (MAPS) podcast, Measuring to Improve: Medical Information, our colleagues Brad Tritle and Leen Helsloot join Dhara Patel from Siemens Healthineers to explore how Medical Information shapes healthcare professionals' (HCPs') perceptions of pharma companies.

Drawing on insights from a double-blind survey of more than 10,000 HCPs, they uncover a compelling key finding: Medical Information accounts for approximately 15% of HCPs' perceptions of a company's Medical Affairs leadership.

From understanding what HCPs truly value to identifying opportunities for improvement, the conversation highlights why Medical Information deserves a more strategic role in pharma.