What does it really take to achieve Field Medical excellence? And how can pharmaceutical companies move beyond measuring activities to demonstrating meaningful impact?
In episode 17 of the One FM Podcast by One MSL, our colleague Joeri De Haes, Chief Commercial Officer at Trilations, joins host Helen Kane for a conversation on the evolving role of Field Medical and what it takes to drive excellence.
Together, they explore three key areas shaping the future of Field Medical:
Building stronger capabilities: Why continuous capability development is essential for high-performing Field Medical teams.
Measuring what truly matters: How defining a clear "North Star" helps organizations look beyond activity metrics and demonstrate meaningful value.
Turning data into actionable insights: How AI is transforming interaction analysis and unlocking new opportunities for insight generation.
From developing the right capabilities to redefining how impact is measured, the discussion offers perspectives on how pharma companies can elevate Field Medical performance.
