We’re continuing the season of Mastering Competitiveness with a new episode focused on one of the most defining moments in pharma strategy: launching new brands. This episode features Annie Curti, Director, Launch Excellence Lead at Novartis.

In this conversation, our hosts Johan Vermeiren (CEO, Trilations) and Bradley Tritle (Senior Executive, Trilations) explore with Annie how pharma companies can stay competitive by building agile, aligned, and patient-focused launch teams. From refining success metrics to navigating global–local dynamics, Annie shares what it really takes to launch successfully in today’s complex environment.

“Once you invite the patients into your organization, once you hear their stories—those are the moments that matter.”

Annie Curti, Director, Launch Excellence Lead at Novartis

^{(Opinions shared in this episode are Annie’s own and do not necessarily reflect those of Novartis.)}

Listen now to hear how launch leaders are redefining success, and what it takes to stay competitive from day one.