Mastering Competitiveness is back with a new season of expert conversations for pharma leaders! We’re launching with a fresh episode featuring Koen Union, Global Head of Market Research & Insights at UCB Biopharma.

In this conversation, our hosts Johan Vermeiren (CEO, Trilations) and Claire Versluys (COO, Trilations) explore with Koen how insights teams can become true strategic partners. From benchmarking and AI to global-to-local planning and internal alignment—how do you ensure insights aren’t just delivered, but actually drive action?

"It’s not just about tracking performance; it’s about driving change."

Koen Union, Global Head of Market Research & Insights at UCB Biopharma

🎧 Listen now to hear how UCB is turning insight into business impact and what every pharma insights team should be thinking about.