We have been privileged to partner with a pioneering pharmaceutical client, guiding them through a transformative journey in Immunology and Oncology. Over the years, our collaboration has been about creating a vision for competitive excellence and turning that vision into measurable success.

From the very beginning, our approach has been multidimensional, offering not only insights into competitive performance but also clear, actionable guidance on how to strengthen their core brands. Together, we identified key areas to focus on, and through dynamic activation workshops, we worked hand-in-hand with the brand teams to craft strategies that resonate, inspire, and deliver results.

This partnership was not just a corporate endeavour; it was a shared mission. With the enthusiastic support of regional senior management, local teams embraced these strategies, bringing them to life with precision and accountability. The result? A robust, ongoing process to track, refine, and amplify performance over time.

Recently, we took a step back to reflect on the impact of this long-standing collaboration. The findings were nothing short of extraordinary: our client achieved a threefold faster increase in share, leaving competitors in the dust. But what underpinned this success? Two critical factors emerged as the foundation of this remarkable growth:

• Differentiation on key metrics: In a fiercely competitive landscape, differentiation is everything. Our client succeeded in standing out where it matters most, excelling in the primary metrics that drive growth. They achieved this in the vast majority of markets, compared to only half for their competitors.

• Masterful execution of targeted action plans: Precision, intentionality and focus were the hallmarks of our activation workshops. By empowering local teams to identify and act on the most impactful growth drivers, we enabled them to do "more with less." The results speak for themselves: a +20 share growth within six months and even a bigger one after one year, far surpassing the growth achieved by competitors during the same periods.

This success story is a testament to the power of collaboration, data-driven decision-making, and an unwavering commitment to excellence. Together, we have not only redefined what is possible but have set a new benchmark for the industry. This is what it means to partner for impact.