Unveiling the impact of Field Medical

Medical Affairs is seen more and more as a cornerstone of pharma organizations towards better patient outcomes. In this dynamic landscape, the internal and external roles and value creation of the Field Medical teams are clearly evolving. This session features an enlightening exploration into the evolving significance of Field Medical and its role in shaping the future of healthcare.

The discussion delves into the necessity for Field Medical to distinguish itself from the competition, exploring how various organizations are implementing these differentiation strategies and identifying the essential capabilities required. It also examines current expectations of healthcare providers regarding Field Medical engagement, focusing on key metrics for evaluating the effectiveness of these interactions and their impact on patient care.