Leveraging ChatGPT’s versatility in the insurance industry

12 Mar

2024

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Alison Lauwers

Consultant Banking & Insurance

&

Thomas Craps

Energy & Utilities Consultant


3

min. read

Like many industries, the insurance industry is trying to find innovative ways to enhance customer experiences, streamline processes, and foster growth. One tool that is being looked at to be implemented in this sector is ChatGPT, the advanced language model developed by OpenAI. For example, AXA is introducing AXA Secure GPT, an internally developed OpenAI Platform. It allows its employees to access a secure digital platform where they can use generative AI and language models to generate, summarize, translate and correct text, images and code. In the following sections, we will take a look at how ChatGPT can revolutionize the insurance industry across various domains, namely facilitating communication and understanding of insurance concepts between clients, brokers and insurance companies, the development of new products, and digital transformation.

Communication and education

The complex landscape of insurance policies can be intimidating because of their intricate, lengthy, and often convoluted language. In this context, ChatGPT's skill in summarizing text becomes a crucial resource. By condensing these elaborate documents into concise and understandable summaries, insurance experts can demystify intricate products, making them accessible to a wider audience. Essentially, ChatGPT serves as the bridge that simplifies complex insurance terminology into clear and straightforward explanations for both customers and employees. This ensures a well-informed workforce and confident customers who grasp the nuances of their policies.

A large challenge for insurance companies has been long wait times and limited customer support availability. With ChatGPT, insurance companies can deploy responsive and efficient conversational agents, paving the way for chatbots, virtual assistants, and customer support systems. These AI-powered agents can handle simple customer inquiries, provide policy details, guide users through claims procedures, and troubleshoot basic issues. This can result in enhanced customer satisfaction and reduced pressure on human agents, as customers can obtain instant assistance 24/7. This will also allow human agents to focus on more complex customer inquiries.

Belgium's linguistic diversity, with its three official languages, underscores the importance of multilingual communication for insurance brokers and insurance companies. (E-mail) correspondence is tailored to match the language preferences of stakeholders. This commitment to linguistic sensitivity ensures that clients from diverse backgrounds receive culturally attuned communication.

ChatGPT's language translation functionality can also be useful for claims involving parties who speak languages foreign to the insurance professionals. This capability streamlines the information exchange process, enhancing the efficiency and effectiveness of client interactions.

Brainstorming: Fostering innovation

Creating new insurance products, devising marketing strategies, and optimizing processes are cornerstones of growth for any insurance company. ChatGPT can play a pivotal role in these areas by assisting in brainstorming sessions. It can generate inventive names for insurance products, suggest features based on market trends, and highlight potential risks and benefits. In the marketing realm, it can propose catchy slogans, campaign concepts, and strategies to captivate the audience. In the realm of process optimization, it can offer insights to streamline claims processing and elevate customer onboarding experiences.

Coding assistance: Unleashing digital transformation

In the age of digitization, insurance companies are developing cutting-edge digital platforms, apps, and tools. Here, ChatGPT can offer coding assistance. While not a traditional insurance function, it accelerates development by providing code snippets, explaining programming concepts, and offering solutions to coding challenges. This expedites the creation of user-friendly interfaces, mobile apps, and online portals that facilitate policy management, claims submissions, and premium calculations.

Limitations

It is, however, paramount to also acknowledge some of ChatGPT's limitations. Firstly, it does not consistently provide the most up-to-date or precise information. Therefore, while ChatGPT serves as a valuable informative resource, maintaining a critical perspective remains imperative. Caution should also be exercised concerning privacy and compliance with data protection regulations, such as GDPR, when utilizing ChatGPT in professional contexts.

With the right integration, ChatGPT can elevate customer engagement, optimize operations, and drive innovation across various facets of the insurance sector. As the insurance landscape evolves, embracing AI like ChatGPT can set the stage for a better and more customer-centric future.

Learn more about our services in the insurance sector

Trilations is ready to support our clients in navigating the innovative possibilities within the insurance industry. If you have any questions, our experts are just a click away.

Any questions?

For more information, contact Yannick, our Sales & Marketing Manager.

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Alison Lauwers

Consultant Banking & Insurance

&

Thomas Craps

Energy & Utilities Consultant


3

min. read